Poster research

For this task I was ask to research posters which feature photographs of food within them. Doing this research meant that I am prepare for when I design my own food based poster later on. This research enabled me to get an idea of what posters for food establishments look like and how they can be laid out. This is useful information to have as I will be designing and creating my own poster for a food establishment and I needed to get an idea of how posters of this nature were set out and what proves to be the most effective when designing a food based poster. Here are some of the posters which I came across which I foun interesting.

 This is the first poster which I am including in this research and it is a poster advertising for food to be donated at a food bank. This poster shows a photograph of a cob or corn being opened with a tin opening key alongside the slogan “yes we also accept fresh food donations” and below that is a little information about the food bank, where it is located and a website to visit for more information. I feel that this poster is effective as the first thing that catches your eye is the cob of corn being opened in an unconventional way. I feel that the photograph used within this poster I very powerful as it combines the idea of both fresh food as well as tinned food within the same image. This photograph is basically saying that most people assume that the only food which can be donated to all food banks is that of a tinned nature as this lasts a lot longer and can be preserved better however this food bank will also accept fresh food in addition to the tinned goods which they receive. In addition to this I feel that the design of this poster is good as it is simple yet effective. The photograph and the text are set on a neutral background meaning that the poster is not distracting and straight to the point. The main bulk of the information is enclosed within a bar at the bottom of the poster meaning it is out of the way and is only noticed in its full capacity when you stop to read the poster itself while the striking photograph and the short and to the point caption are big, bulky and eye catching. The bulky font used for the caption makes the text stand out and it makes you look at the poster a little closer, drawing you in to read more and find out more about what the poster is advertising.

This is another poster which I found whilst doing research on this subject. This poster is advertising a two for one offer on Tuesdays at an Indian restaurant. This poster displays a photograph of spices and ingredients which are traditionally used within Indian cuisine which fits very well with the theme of the poster as the poster is advertising an Indian restaurant. With this poster the photograph takes a side line and is not the most important feature as the deal which is being advertised is the main feature of this poster. The main portion of this poster is made of the large white section which has been filled with writing. The writing within this section includes the restaurant’s name, the offer which is being advertised, the terms and conditions of the offer and also various ways in which you can contact the restaurant and keep up with the restaurant on social media. I feel that this poster works well as although there is quite a lot of writing within this poster it is not overwhelming as the size of the font makes a big difference as to what the eye is drawn to first. This means that the deal which is being offered is in the largest font in order to catch the viewers eye to draw the viewer into the poster. Once the viewer is looking at the poster the next thing you see is the name of the restaurant, this is important as if you are interesting in partaking with the offer which is available, you are going to need to know where the offer is taking place. After this, you see the small print which includes the terms and conditions. This part of the poster is written in a smaller font as it if quite a lot of information which you can choose to read to gain more information about the offer but it is not the first thing which should be seen when viewing the poster. In addition to this, it is great that there are a lot of ways in which you can contact the restaurant if the viewer was to have any questions about the offer or any other general inquiries. Overall I feel that this is a very successful and effective poster.

This is another poster which I found whilst doing research on this subject. This poster is advertising dark chocolate Reese’s peanut butter cups. This poster has very minimal information as it is simply advertising a product and a lot of information is not necessary for the type of poster which this is. The only text which is present within this poster is the name of the product and a short slogan which says “do not deny your dark side” which has a double meaning of “don’t deny your dark side” meaning the dark and mysterious side to a persons personality and also because the product in question is a dark chocolate snack. Along with this text, this poster shows an image of two of the peanut butter cups one of which is whole and the other has a bite taken out of it. This is a good idea as it shows both what the product looks like whole and it also shows what the inside of the product looks like. This poster is simple and quite minimal however I feel like It serves a purpose and is very effective

This is another poster which I found whilst doing research on this subject. This poster is advertising subway and it simply shows a sandwich which has been made within subway. This poster contains minimal information but I feel that the information which it does include is enough to advertise this fast food chain as the iconic logo is displayed towards the bottom of the poster. This poster also give a location of one of the stores so that the viewers of this poster know where to find their nearest store which is very useful for a poster like this. In addition to this, the poster contains the slogan “every sandwich tells a story” which is trademarked to the subway company. This slogan is very effective as it is short and snappy and it suggests more than it actually says. As subway is the sandwich shop in which you can create the sandwich which you want to eat, it means that no two sandwiches need to be identical so by saying “every sandwich tells a story” it suggests that the story is that of the consumer and as with every single person, their story of who they are is unique to them, as is their subway sandwich. This poster features a photograph of a subway sandwich in the centre of the page which in itself looks very appetising however this is not the only thing which draws your attention to the photograph as the design of the poster contains a lot of very strong leading lines which all point into the centre of the poster where the sandwich is this means that even if you did not instinctively look at the sandwich in the middle of the poster first, the nature of leading lines means that the sandwich is then what grabs your attention. I feel that this is a very effective poster.

This is another poster which I found whilst doing research on this subject. This poster is advertising a week long even showcasing Thai restaurants. This poster features a plain red background with a strip of photographs from the Thai restaurants along the centre of the poster with information above and below this. In the top portion of this poster, in large font is written “Thai restaurant week” which is what immediately draws your eye to this poster as the contrast of the white on red background makes it stand out and in addition to this the bold font grabs the viewers eye right away. The lower half of the poster contains much more information about this event including what will be happening during this week and at the very bottom of the poster there are contact details which are very useful. I think that this is a very good poster as it is simple and sleek yet it also contains a lot of information without being too overwhelming.