Final Posters

After I had completed the research which I carried out about posters for different food establishments it was time to create my own poster for my own food establishment. For this I chose to create two different posters advertising two different food establishments. Each of these posters has a very different and unique look to them and they do not share the same themes which I think is good as it adds variety to my work.

Here are the two posters which I created: 

This is the first poser which I designed and I think this is my favourite out of the two which I created. The main feature of this poster is one of my own photographs which I took of rice crispie bites made to look like small pumpkins which I made myself. I chose this as a theme of this poster as it is currently mid October meaning that it is almost Halloween and it is currently autumn and I wanted something which fit around this time of year. The photograph within this poster fills the entire page meaning it is the main focus of the poster. The image which I used consists of a small pile of rice crispie pumpkins which I took a photograph of using a shallow depth of field in order to make the front most pumpkin fully in focus while the others within the photograph are still visible yet thet have dropped out of focus. I like the effect that this has had when used within the poster as it means that the poster is not overwhelming and too in your face and it also means that information can also be added to the photograph. The information which I have added to this poster is quite minimal yet I think it is effective. In the top left hand corner of the poster I have put the name of my food establishment which is “The Pumpkin Patch” which I feel fits with the theme of the photograph and adds to the autumnal theme of the poster. The second piece of information within this poster is located within the bottom left hand corner and this contains a small slogan which says “Autumnal treats for all” which I feel would welcome people of all aged into this food establishment and under the slogan is the opening time of this food establishment which I feel is a very important factor when advertising a café or something of this nature. I decided to contain all of the information for this poster within the left hand side as the focus point of the photograph which I used is on the right and I did not want this to be covered by the information which is displayed. In order to create this poster, I used Photoshop and I did this by starting with an A3 sized document and dropped the image which I wanted to use onto this document and after this, I layered banners on the top to provide the backdrop for the text which I then layered on top of the banners. The banners which I used were found by doing a quick google image search and then altered slightly to my taste within Photoshop until I was happy with the way they looked. I feel that the detail which I put onto this poster adds to the Autumnal theme which I am very pleased with as it ties the whole poster together. I feel that this poster is effective as it is simple, yet eye catching and includes relevant information. I feel that the aspect of this poster which makes it the most eye catching is the vibrancy of the orange colour of the pumpkins as this really draws you into the poster for you then to look a little closer and read the information which is featured within. Overall I am very happy with this poster which I have created.

This is the second poster which I created for a food establishment and this time it focus’ around the theme of biscuits and cookies. This poster shows a selection of photographs of cookies which were shot both within the kitchen studio and the photography studio. To create these images I used both deep and shallow depths of field and I included a variety of photographs within this poster. This poster consists of six images arranged in three rows of two photographs in order to fill the poster. This poster like the last, has minimal information but I feel that it has all of the relevant information which it needs. However, in order to improve this poster, I could have included an extra section which could possibly include a special offer which would potentially draw more people towards the bakery in which is advertised. The information which is featured within the poster includes the name of the establishment which is “Smart Cookie Bakery” which I thought was nice and sweet in order to go along with the theme of the cookies within the poster. In addition to this the opening times of the bakery are located within the poster as well as a contact number. I feel that all of this information is important information to have on a poster of this nature. The text within this poster is contained within a boarder which I found though doing a quick google image search and I fell in love with the flowing floral design of it and also the mint bow was a nice touch I felt as it adds an element of class to the poster which I feel makes it look like the poster is advertising quite an up market bakery. the font I used for the name of the establishment is curly and flowing which I feel fits in with the curly and floral nature of the banner which I used so these pair together nicely and ties the poster together nicely however I chose to use a block font for the opening times and contact number as I wanted these details to be very easily read as these are very important factors of the information which is located on this poster. This poster is different to the last as although this was also created on an A3 sheet, I chose to design this poster in portrait rather than landscape as I felt portrait fir this type of poster better than a landscape format would have done. I feel that this poster is effective as although the information is minimal, it is relevant and in addition to this, the poster is also eye catching as the bright colour of the biscuits catch the viewers eye and draws them into the poster itself as I feel that the colours which I have used work well together. Overall I am happy with the way this poster has turned out although I do slightly favour the previous poster as that one has a clear theme of “Autumn” whereas this one does not.